Do not sign up for a CPA account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
When using CPA to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.
Any content published online should be linked to your CPA page. If you're a blogger you should put a link to your CPA page at the end of your posts. Your Twitter page and other pages can be linked straight to your CPA account.
Use custom tabs to make your look at this web-site page stand out. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
If you do not have time in the day to maintain a CPA page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
With all the information you have at your fingertips, there isn't any reason why you cannot use CPA to become better than the competition. You'll find it easy to achieve successes that'll make them jealous. Use what you've just learned and start marketing today.